We are officially adding "Attend a Dallas Mavericks social media meeting" to our bucket list. It might not sound as exciting as, say, jumping out of a plane or visiting a foreign country. But we absolutely must know how a group of Mavs employees sits down in a room and manages to come up with ideas that lead to videos like this. Seriously...WTF IS THIS, GUYS?!
And more importantly, why have we watched it, like, 15 times now? Whatever the Mavs were going for here, we think they nailed it—even if we're still not completely sure what it was.