Date: 1/29/1999
Prior To Super Bowl: XXXIII

In an effort to embrace the underdog role, Falcons cornerback Ray Buchanan showed up at the Media Day event with a dog collar which could be yours for $81.40, signed and framed. Buchanan went on take some shots at Broncos tight end Shannon Sharpe by calling him Mr. Ed and "an ugly dude." Of course, Sharpe responded and the two continued their back and forth spat until Super Bowl XXXIII. Shannon, one of the best trash-talkers of his generation, said: "You can't get into a peeing contest with a skunk. You'll lose every time." Truer words have never been spoken.