He should've known better when Kim Kardashian's PR people were sending out emails to every basketball team looking for a boy toy. People always hate when your chick is bad, but they'll hate you more if you follow her around like a lap dog. The Hump also didn't help his image by acting like a douche on that reality show that shall remain nameless.
On the court, Kris magically became a double-double machine after years of riding the pine. Some correlate it to the vaunted Kardashian box. That was just another reason the hate him. Expect Kanye to drop another classic soon. That shit might go diamond.