A feature that is becoming more and more popular in a variety of vehicles is variable climate control for the driver, the passenger, and the back seat. When we saw the new Outback had vents on the rear of the center console, we assumed the usual: It was for people. Wrong. It was for owner's pets, dogs in particular. According to the company, about 70 percent of Subaru owners have dogs (hence, these sweet commercials). Therefore, they put in a rear vent to make sure the dogs were staying nice and cool. This is only one of the many features made exactly because of Subaru owners' adventurous market. That's dedication to your customers.