Rather than looking to the past, Dave East is always seeking what’s next. Though he only broke onto the music scene in recent years, he’s already became a major presence in the game, collaborating with the likes of Nas, Mack Wilds, and Pusha T. That’s because Dave is someone who’s constantly in motion, and continually evolving as both an artist and a person.
This philosophy of pursuing what’s next is also what drives PUMA’s team of designers and engineers. And that dedication is on full display in the footwear leader’s newest innovation, which is fittingly called Tsugi—Japanese for “next.”
The Tsugi builds upon classic motifs from the PUMA archive and reinvents them in modern and progressive ways.The Tsugi has many innovations such as the fully knitted sock construction for lightweight, form-fitting comfort, IGNITE FOAM midsoles, which channels the energy expended by the wearer back into the step, and a unique lacing system that provides stability and security without any discomfort. Tsugi’s combination of fashion and functionality is about to usher in a whole new era in lifestyle running.
You can hear more from Dave East about what drives him as he Runs the Streets in the video above. Also be sure to check out Complex’s custom Tsugi spectrum, which takes you behind the scenes of Tsugi’s innovative style and technology, only from PUMA.