Instagram is a big thing for people who are obsessive about sneakers. It's the place where they can go and share what's on their feet, what they've recently purchased, or their collections. It comes as no surprise that Nike, who's currently the biggest footwear company in the world, is also the most popular sneaker brand on Instagram, according to data pulled by Macy's, as of July 31.
The info was made to represent the top fashion brands, but also included other sneaker companies, which, after Nike, looked like this: Vans, adidas, and Converse. The study shows that Nike — who currently has over 21 million followers — has more than 47 million hashtag mentions on Instagram, while Vans has 14.7 million, and adidas falls closely behind with 14.5 million.
Under Armour, the sneaker brand that everyone is talking about, wasn't included on the chart — neither was Jordan Brand, a subsidiary of Nike.
Nike has become known for its social-friendly campaigns, such as its Running app that lets users share their daily runs in a customizable format by being able to add original pictures to their run statistics. There's a community aspect to posting sneakers on Instagram, too. Accounts, such as @Complex Sneakers, have created hashtags — #complexkicks, anyone? — that encourage the rampant posting of sneaker photos. This has undoubtedly benefited Nike.
The next time someone does it for the 'gram, they're actually pledging brand allegiance, whether they realize it or not.
