Sneakerheads in NYC will be blessed with a slew of activities from Nike and Jordan Brand for the upcoming All-Star Weekend. In addition to the obvious sneaker releases, shoppers will also treated to exclusive experiences through Nike and Jordan Brand's pop-up stores.
On the Nike side, there's the Zoom City SNKRS Station in the form of a gigantic sneaker box at 348 Bowery, which will house the latest Swoosh products. Access to the pop-up is by RSVP only with new spots opening up each day. As of this post, spots for February 12 and 13 have already been filled, but you can check back daily here for another chance.
For the Jordan 'heads, there are two spots you need to know about. In Manhattan, there's an interactive event at Pearl Pavilion where shoppers can wear-test sneakers and even have a chance to participate in a pickup game. You can RSVP for that event here. In Brooklyn, Jordan Brand will set up a pop-up on Flatbush Avenue where sneakerheads will be able to shop the latest Air Jordan launches and even get access to a customization station. No RSVP is required for access to the boutique.
Jordan Brand's Manhattan and Brooklyn pop-up locations will be releasing select products. You can go here for a complete look at the schedule and sneaker releases.