A proper sneaker collaboration needs a quality inspiration. For End, it was burgers. Here's why the shop ventured into the culinary world for its second sneaker collaboration. "We were looking around the market for something that we could make a good colorway out of and something that would resonate," Lister said. "One of the things we’ve seen become popular over the past few years is the rise of gourmet burger joints. We figured it would connect with the sneakerheads if it was done with the right execution."