After weeks of speculation, Pharrell Williams has officially inked a design deal with adidas. The German sports brand and musician confirmed the partnership.
According to adidas, the collection will launch Summer 2014 and include Pharrell's Bionic Yarn—which turns ocean debris into usable materials. The connection with Pharrell and adidas goes way back. He admitted that he's been a fan of the brand for a long time.
"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn," Pharrell said via a written statement.
And Pharrell isn't new to footwear. The musician once headed up the creative direction for Reebok's now defunct Ice Cream sneaker line, and has also worked with shoe designers like Mark McNairy as well as brands A Bathing Ape, Timberland, and Palladium.
Needless to say, Pharrell's track record will make for an exciting tenure with adidas.
Watch the official announcement below.