A few weeks ago, we announced that Oliver Vranesh was the winner of The Next Sneaker Design Star contest, and was headed to a multi-day apprenticeship with Reebok Classic. Now, we check-in with him after Day 1 from his trip to Canton, Mass.
When I arrived at Reebok I was astounded by the beauty of their campus. While looking at my surroundings, this is when it reality hit me--this whole contest felt real and somehow I actually won.
Reebok made it known that this was a place of innovation and fitness culture. This building must inspire its employees to push themselves with the same energy that is embodied in the architecture. This, of course, was seen and experienced firsthand when I met Matt Heller, the design director of Reebok Classic. This dude could draw and think a mile a minute; I was surprised to see all the sketches he threw on paper during the design meeting. After the meeting I was looking at what he had done and I was all “When did he do that sketch?!”