Hex Color Code: CEFF00
Most Signifcant Sneaker: Nike Air Max 90 Hyperfuse
Released: 2011

The most dominant color in sneakers for the past five years has been Volt. It is the first color that I can remember in the sneaker industry to become a brand color. Volt has become synonymous with the Swoosh and specifically their running line. Which makes sense, as Volt is a hue that falls into the color space that is most sensitive to the human eye. So if you want to unveil a new product in front of a million-plus viewers at the Olympics, why wouldn't you use a color that everyone will notice? It's almost to the point where the color is more noticeable then the Swoosh. First you see the color and then you see the logo. They make a perfect combination.