Brett Golliff is a designer experienced in the sneaker, automotive and other industries who shares his insight on sneaker design with us. Follow him on Twitter @bgolliff.
I don’t care if a shoe makes you run faster, jump higher or score 60 points in a game, if it doesn’t look good you won’t wear it. Of course, I'm coming at this from a purely design perspective. Over the years it has become my belief that color is the single most important thing a sneaker can possess. It can be the reason you buy the shoe and it can be the single reason why you detest the shoe. The best colors wind up becoming the very identity of a sneaker.
Check what I consider to be The 10 Most Significant Colors in Sneaker History.