7. Nike Announces New Twitter RSVP System

Date: April

There is no doubt that online releases were getting out of hand at the beginning of 2012. It seemed impossible to land any release from NikeStore.com and camping just made lining up equally impossible. Then Nike announced the perplexing new Twitter RSVP System...

We were ready to ax the system after our first couple of tries...

and then we actually were able to cop!