A Complete History Of Hip-Hop Sneaker Deals

Soulja Boy Gets A Sneaker Deal With YUMS

When: 2008

Though his kicks came equipped with a "No-Tie Stay-Fly" lacing system and a YUMS mixtape, Soulja Boy Tell 'Em's first sneaker deal was basically doomed from its inception. As it appeared to be a bad BAPE re-creation, it's not hard to see how it ended up becoming a celebrity footwear fail.

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