Fat Joe Makes Kicks With Protege

When: 2009

Joey Crack may be familiar with wearing extremely rare Nikes and Jordans with price tags reminiscent of NYC rent, but when he partnered with footwear brand Protege, he wanted to make a shoe for the people. Priced modestly at $34.99, Fat Joe's "They Sick" and "The Recession" offered an alternative to those too frugal to shell out over $100 for kicks.