3. Kevin Ma
Who And Why: Hypebeast founder, blog pioneer
Years Of Influence: 2005-present
I just heard a thousand moans. Hear me out.
If you’re a sneakerhead, imagine a world without Hypebeast and everything that they represent. What would that mean to the culture today? It would TOTALLY change it, not just from a fan standpoint, but also from a brand standpoint. Ask people from the sneaker companies about Hypebeast and they’ll probably say that half of their current employees would be without jobs if it weren’t for this blog. It’s to the point where brands go apeshit if they’re featured on the front page of Hypebeast. (And conversely feel like a failure if they are passed up by Kevin and crew.) They’ve become so successful in fact, their company name has now being used as an adjective to describe people. Don’t forget this. Kevin started out as a fan. Just like you. Just like me. Lead, follow, or get out of the way.