Movie: Beat Street
Sneaker: Puma Suede

PUMA officially endorsed 'Beat Street's big budget 'Wildstyle' bite, but it was effective product placement. This film is beyond corny. When the film's protagonists weren't being hassled by the man, we could see them break in a railway station, clad in PUMA gear. That had a vast effect on a hip-hop audience hungry for anything rap-related, where the shoe remains deified as a hip-hop icon. R.I.P RAMO.