In a move to make the job of pizza deliveryman even more embarrassing, Domino's Pizza has recently rolled out their Safe Sound campaign in the Netherlands. The campaign involves a recording of a human voice making engine revving sounds and saying the words "Domino's" and "Pizza" at random intervals. The recording, which plays from their delivery scooters kind of like the ice cream truck jingle, apparently makes the deliveryman's job safer by raising awareness of his presence on the street.
[via Autoblog]
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