There's nothing worse than grabbing your popcorn as you lay dateless on your couch, ready to binge watch Netflix only to find out what you want to watch is not available in your country.
Sure, there are feelings of resentment for other countries, hopelessness about the night's plans and a wishfulness for a better Netflix tomorrow. The streaming service has heard your cries and wants to give everyone access to the same movies and shows by creating a global content library.
Based on varying rights issues, Netflix is limited to what they can and can't show in certain areas of the world. For example, Better Call Saul is only airing on AMC in the U.S. and Canada. However, the show can be streamed on Netflix just after they air everywhere else because the company has the rights to do so basically anywhere but here.
“The basic solution is for Netflix to get global and have its content be the same all around the world so there’s no incentive to [use a VPN],” Netflix CEO Reed Hastings said, according to The Independent.
A VPN (Virtual Private Network) is commonly used to get around Netflix's geographical stops.
“Then we can work on the more important part which is piracy. The key thing about piracy is that some fraction of it is because [users] couldn’t get the content. That part we can fix.”
European politicians are threatening Netflix and other streaming services with a geo-blocking ban saying it “…no longer makes sense for each EU country to have its own rules for telecommunications services, copyright, data protection, or the management of radio spectrum,” according to Gizmodo UK.
If Netflix is successful, everyone will have access to the same content without having to bypass the geo-blocks and then the world would be a happier place for all.
[via Netflix Life]