It's no secret: the new Secret app—which allows friends to share anonymously without reprecussion—has been a huge talking point in Silicon Valley and tech circles. Messages have ranged from: "I pee in the shower, so what" to "My wife is an actual supermodel and I'm tired of fucking her." Only two months old, and with a growing usership, we have no doubt that Secret will only continue to expand.
So, while down in Austin for SXSW Interactive, we decided to play a game with some attendees. It was pretty simple: We'll tell you a secret if you tell us a secret.
You can imagine what happened next.