While Microsoft insists it is not a price drop, many retailers in the U.S. are following Walmart's lead by discounting the Xbox One to $450 with an included game. Microsoft's own retailer, the Microsoft Store, has joined suit.
In a statement to Ars Technica a Microsoft spokesperson said that this is not a price drop, simply retailers running promotions “in line with the rest of the retail industry” and that the manufacturer’s suggested retail price (MSRP) on the Xbox One has not changed from $499.
Retailers Walmart, Target, Best Buy, and now the Microsoft Store are all offering “limited time savings” on console bundles which include the Titanfall bundle and a version with a free download of Forza Motorsport 5. Larger, more expensive game and accessory bundles are also receiving small discounts.
Console price drops are the historic hold-out point for many gamers and usually involve a $50 to $100 drop in the system price resulting in a surge in sales but is an indicator of a console's diminishing demand.
[via Ars Technica]