The New York City Hospitality Alliance claims that the weekend staple of bottomless brunch is illegal in most cases. Why is everything popular against the law?
In a press release issued yesterday, the NYCHA details this practice which no one knew was prohibited by the State Liquor Authority:
The ABC Law prohibits from selling, serving, delivering or offering to patrons an unlimited number of drinks during any set period of time for a fixed price. The law also requires that licensees prohibit party organizers, promoters, etc., from engaging in this conduct in the licensees’ establishment. The statute also prohibits licensees from creating drink specials which, in the judgment of the Authority, are attempts to circumvent the law. This includes offerings of free drinks, or multiple drinks for free or for the price of a single drink, or for a low initial price followed by a price increment per hour or other period of time.
Many were probably unaware of this because because the ABC Law doesn't seem to be heavily enforced. This would put a damper on Saturday and Sunday mornings if people—patrons and state officials, alike—actually gave a shit.