Before the days of multi-digit access codes on boxes, cereal companies actually cared about how much fun kids had. Inside almost every box of cereal was a game, toy, or random gadget that brought the joy straight from the breakfast table to play time. If you were a patient kid, you'd keep eating cereal until the plastic wrapped toy fell into your bowl. If you were antsy (like us) you stuck your grubby little hands deep into the box as soon as you opened it, and immediately fished out the prize.
Cereal prizes have all but disappeared, but we'll always remember a simpler time when plastic robots, 3D glasses, and fake tattoos were an integral part of breakfast. At least we got to experience the free cereal swag that today's kids may never know. Here are the 25 Coolest Cereal Prizes of All Time.