Just last weekend, Maker's Mark announced that it would be watering down its famous wax-sealed bourbon in an effort to keep up with production rates. Predictably, the decision to lower the percentage of alcohol in each bottle from 45 percent to 42 percent (making it 84 proof rather than 90) upset many people.
First We Feast interviewed several prominent people in the business of booze, including Jim Meehan, the James Beard Award-winning owner of NYC's PDT, in an attempt to make sense of why they would make such a divisive decision.
Does the new bourbon taste any different? How will this dilute (see what we did there?) Maker's Mark's strength as a brand? Head over to First We Feast for an insider's perspective on the Great Maker's Mark Fiasco of 2013.