Rather than date, one California man has decided to just advertise himself—and his preference—on a billboard. 62-year-old La Jolla millionaire Marc Paksin bought a billboard on the I-5 and 28th Street in Barrio Logan. It reads: “All I Want for Christmas is a Latina Girlfriend.” The real estate investor is also a reality television star who spent an episode of "Secret Millionaire" living on less than $50 a day.

Paksin has donated over $1 million to the UC San Diego Shiley Eye Center, which helps patients regain their sight. According to the UCSD, Paksin has felt compelled to help others since losing his wife to diabetes. He should've added that fact, along with "I'm a millionaire."

[via NBC San Diego]