These days, startups are a dime a dozen. Getting people to pay attention to a new company is difficult, especially more so if it doesn't play in one of the popular tech segments like social networking, media, and cloud utilities. So what's a new company to do? We recommend you follow in the footsteps of the folks at Dollar Shave Club.
To promote his new business, Mike Dubin, the founder of Dollar Shave Club—an online service that provides members with free razor blades for life for either $1, $5, or $9 a month depending on the type of blade—decided to make a tongue-in-cheek ad featuring himself. The promotional video has him taking the viewer on a tour of his warehouse, stopping along the way to holler at a man in a bear costume, a baby shaving a worker's head, and a warehouse employee who proudly states that he wasn't working last month, and now he is.
Put simply, the video is awesome. It shows what a company can do with a limited budget and little-to-no brand awareness. The video on YouTube has already racked up over 500,000 views. Not bad for a company no one knew existed.