We always knew there would be a day when social media went too far, and this seems to be it. According to a study conducted by The Hollywood Reporter, a majority of moviegoers ages 18-to-34 believe using social media while watching a movie in the theater would make their experience more enjoyable, and nearly half would be interested in going to theaters that allowed texting and web-surfing during a screening.
“Millennials want their public moviegoing experience to replicate their own private media experiences,” says pollster Jon Penn.“Having dedicated social-media-friendly seats, or even entire theaters, can make the moviegoing experience more relevant and enjoyable for them.”
The scary thing is that theaters are actually considering this practice, and, according to /Film, one is about to allow it. At this point all we can do is sit back and shudder at the thought of movie theaters turning into lawless wastelands where texting, tweeting, and games of "Words with Friends" are the main attraction, while the film itself just serves as an unwanted distraction up on the big screen. Where are the ushers with the light-up orange cones when you need them?
We're certainly not opposed to the wonderful tool that is social media, but if it interferes with our movie-going experience, then we have a problem.
[The Hollywood Reporter via /Film]