Skepta dropped a video for his new song "Hypocrisy" earlier today.
The self-produced track came in July on SoundCloud after Skepta teased the song during his set at the Primavera Sound festival in June.
Skepta has had an interesting year so far. While those individuals who are interested in the grime scene are well aware of his music, Skepta has garnered a new stateside fan base, thanks to his contributions on More Life by Drake. An ironic turn of events considering this was the same man who wasn't allowed entry into the United States and forced to cancel the Amercan leg of his tour last year because he was denied a work visa.
With lines such as, "Check my account, it's a madness. Block that account, it's a catfish," off the "Skepta Interlude," the 34-year-old who hails from Tottenham, London has developed an expectation to deliver crafty and memorable one-liners that will get stuck in people's heads for weeks to come. On "Hypocrisy," he's back at it again with bars like "Yeah, man, I've got fifteen different iPhones, But I am so not phoney."
In his last verse, Skepta takes a moment to reflect on the state of the music industry. "Now look at the labels dying, nobody else is signing," he raps. "We know the truth they're hiding." Skepta also has a message for those of you unfamiliar with his work. "Don't know about me? Get connected," he rhymes. "No, I don't do that conscious rap, but man still know about Wretch  and Kendrick. Top five niggas, don't get offended."