The album is already "platinum."
The cleverest marketing gimmick that acompanies the album is that it'll be released first to Samsung Galaxy users who download a customized mobile app. Only the first million downloaders gain access to the album for free on July 4 and the album will then be released to the general public three days later. Samsung purchased one million copies of Magna Carta Holy Grail at $5 a copy, which means Jay made $5 million dollars without selling a single copy.
So this means he's already gone platinum, right? Not really. Billboard doesn't count bulk sales, which means Samsung's purchase is not tallied by the music magazine. This is different from the efforts of large-scale retailers like Best Buy or Wal-Mart, who buy albums in bulk to later resell to consumers in their stores. Besides, the RIAA only awards certification to albums 30 days after their release. But despite his tweeting in complaint, we don't imagine he cares too much about that. Five million dollars can buy a lot of decorative plaques.