Kanye West is premiered his new song and video for "New Slaves" in spectacular fashion: On 66 buildings across the globe. Kanye sent a tweet out about the premiere.
NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ KANYEWEST.COM— KANYE WEST (@kanyewest) May 18, 2013
Besides the insidious title, the song features bars like, "I'd rather be a dick than a swallower." You can catch a clip of the song playing on the side of a building on North 7th Street and Bedford Ave in Williamsburg, Brooklyn above.
Ye has plenty quoteables on this song:
"Doing clothes you would have thought I had help/But it wasn't satisfying unless I picked the cotton myself."
"I know we the new slaves, I see the blood on the leaves." (An allusion to the lyrics to Billie Holiday's "Strange Fruit.")
"You throwing contracts at me, you know that niggas can't read."
The breakdown after his bars (30 seconds into the video) sounds like a cross between the breakdown on the hook for "Clique" and the buildups on "HAM."
Be sure to head over to KanyeWest.com to find more locations and times that Kanye will be playing his single.
This is really some new wave guerrilla marketing.