Alexander Spit: “Since the day the day Instant Messengers broke up I started working on my album called Open 24 Hours. I didn’t have the right means to record music and didn’t know how to mix my shit, so it took a couple years to make. By the time I finished it, I was about 23. I finished the album but didn’t know what to do with it.
“Beginning of 2008 or 2009 I started working for The Hundreds because they had opened up a shop in San Francisco. I had heard about The Hundreds through my homie Brick, who told me they were the next big clothing company. I didn’t know shit about that realm but I knew it was some cool shit.
“I met the manager of the shop, we became friends, and eventually somebody got fired and they needed to fill the position. He was like, ‘You want a job with The Hundreds?’ I was like, ‘Fuck yeah.’ About a month or two working for the company, Ben and Bobby Hundreds—the owners of the company—came to check up on the shop. I introduced myself and told them I’m a rapper.
“At this time I had long hair, I had a mustache, I was wearing skinny jeans—I didn’t look like no rapper they had seen. At this time, Dom Kennedy and Pac Div were popping in L.A.. That’s what they were familiar with in regard to what rap was going to potentially be successful. At first they took it as a joke like this is just another rapper spawned by the Internet fade.
“One day I emailed them a link to my music and Bobby Hundreds emailed me back like, ‘What the fuck, this is insane. You’re killing it.’ A couple days later he posted it on The Hundreds blog. After that my MySpace followers went up, my Twitter followers went up. Bobby Hundreds—I don’t think he put me on but he was one of the first people of influence to recognize what I do.
“I hit up Bobby Hundreds one day like, ‘Are you guys down to put out my album? I know you guys have never put out music before but you guys are about to be a huge company and I don’t see why you guys shouldn’t be backing some music shit.’ Without hesitation they hit me back like, ‘We’d be honored to put out your first album.’
“So in September of 2009, I was around 23, they put out my first official solo album, Open 24 Hours. We put it out for sale with some free press CDs, they put out a really dope music video for me called, ‘Beat For The Street.’ At that point it wasn’t like people came flocking towards me, but I got on people’s radar.”