Who Are The Underachievers?

“So Devilish”

Issa Dash: “‘So Devilish’ [was our first video]. That was May of last year, and it’s funny because we stopped—not actually stopped being in the group—but I was over with the Zombies for a little bit, and while the Zombies were blowing up, I was learning so much stuff. That’s how I know a lot about what’s going on in the game—just always being around, learning about what’s going on. That’s probably one of the instances where I was like, ‘I could do this shit.’ I was just watching, seeing how things went.

 

We stopped for three months, and literally, we started rapping again together a month before [our first video] came out, and that’s really when The Underachievers got established. - Issa Dash

 

“We stopped for three months, and literally, we started rapping again together a month before [our first video] came out, and that’s really when The Underachievers got established, when we really were like, ‘We’ve got beats, we’ve got a producer, let’s really do this.’ April was probably when we first started, and then a month later we dropped our first video.

AK: “People loved it, so we were like, ‘Fuck it, we’re just going to go hard now.’

Issa Dash: “Yeah, [it was like], ‘Let’s just keep going,’ because I told him, I remember before it even came out, I wasn’t even confident that we could do it. I meticulously watched the game, and watched which specific details people liked about videos and things. Just watched what people liked about music, what was going on, and I was like, ‘Alright, this is the best thing we can come out with first. If they like this, then I will keep going as hard as I can after this.’ Because I couldn’t see after ‘So Devilish.’ It was just like, ‘I’m going to drop the video and see what happens.’ And it was so good it was like, ‘Yeah let’s fucking do this shit for real,’ and the next video came, and then Flying Lotus came after that.”

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