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The 25 Most Powerful People in Rap (Right Now)

24. Peter Schwartz

The Gig: Vice-President, The Agency Group

With a roster which includes ASAP Rocky, A Tribe Called Quest, Ghostface Killah, B.o.B., Big Boi, Juicy J, Joey Bada$$, Waka Flocka Flame, Mac Miller, Macklemore and Ryan Lewis, Trinidad Jame$, Wiz Khalifa, Yo Gotti and more, The Agency Group is one of the world's leading booking agencies. Starting out as an MTV intern, Schwartz has been with the company since 1993, and now is responsible for booking anywhere between 12 to 15 major tours annually. As the business of selling records continues to shrink, Schwartz makes sure our favorite rap act mainstays stack up that tour scratch.

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