20. Funkmaster Flex
The Gig: Hot 97 Radio DJ; Editor/Publisher, In Flex We Trust
This hip-hop mainstay, the original "Big Dog Pit Bull," continues to bite as your favorite rapper's favorite rappers still line up to give Flex exclusives first before any other DJ (or any blogger) on the planet catches a whiff. Having been in the music game for over twenty years, Flex recently launched his InFlexWeTrust.com website, which now drops bombs on over a million unique visitors a month. Being a fixture in hip-hop has its downside, though: more than a few competitors have stepped up to dethrone the most recognizable face on rap's most well known radio station in the country, and although many complain that Flex rarely (if ever) breaks new artists anymore, every rap artist from Hollis to Hollywood still wants him to drop his trademark bombs to them.