41. "Live from Bedford Stuyvesant, the livest one." - The Notorious B.I.G.
Song: "Unbelievable" (1994)
Album: Ready to Die
Biggie's openings so often had a stark feeling to them; the pattern of assonance—-the repeating of vowel sounds—in the "Unbelievable" opening? A perfect example, in which Biggie managed to fluently weave the full Dutch name for his Brooklyn neighborhood into an announcement of his own presence on the airwaves, giving Do-or-Die a new one to live by.