Remember when Diggy Simmons dissed J.Cole and then the world promptly forgot about it? No? Of course you do. Well, it's time for another unforgettable diss track from another of the legendary Reverend Run's offspring: enter Jojo.

That's right: Diggy's brother Joseph "Jojo" Simmons released a two-minute diss track as a response to a throwaway punchline on a mixtape from an artist who hasn't had a single hit the Hot 100 since 2005.

Juelz Santana, on Rick Ross and Meek Mill-featured "Soft" from his latest mixtape God Will'n, raps: "Far as that dough goes, I'm Russell Simmons, you Jojo."

Jojo took offense; on "Holy Water," he spits a verse over an operatic sample, making fun of the size of Santana's studio, accuses him of jocking Rick Ross and having a coke habit, and then goes into a breakdown of how the guest rappers performed. One for the history books, no doubt: