35. Trinidad James "All Gold Everything"
Album: Don't Be S.A.F.E.
The genius of "All Gold Everything" isn't just that it features one of the best lines of the year ("Popped a molly, I'm sweating. WOO!"), it's that it's specially applicable to a diverse audience. It's a song for the hypebeasts, the social media savvy college kids, and even the strippers. James shouts out every faction of the Atlanta scene, making his song (and in turn, himself) a uniting force in a niche-driven market.
After its release earlier this year, the song didn't hit right way. But once it was coupled with an excellent music video, Trinidad James went from a no-name to the hottest thing in hip-hop in a matter of weeks. Going into 2013, Trinidad is on the short of list of new rappers to keep an eye on. Don't believe us? Just watch. -IA