Who Is Jhené Aiko?

Linking Up With No I.D.

“My good friend, Noah Preston—we’re both from L.A. and it’s a small town when you’re doing music—always had my back with whatever he was doing when he was working with different labels. He would always ask what I was working on and suggest meeting people. He ended up working with No I.D. and we set up a meeting. I didn’t really know what the meeting was for. I thought maybe he was going to produce for me, I didn’t know he was going to be at Def Jam as vice-president.

 

No I.D. is an artist too. He’s a creator. He’s not a business guy looking you up and down thinking about what he can do with you.

“We took the meeting and I was weary because I didn’t know if I wanted to do a label deal because of the relations I have and the fan base I was gaining I felt like we could do it on our own but when we sat down from the first meeting, we felt comfortable because No I.D. is an artist too. He’s a creator. He’s not a business guy looking you up and down thinking about what he can do with you. You can just tell when a person isn’t about that and he said do whatever you want to do.

"We had the option to sign directly to Def Jam or through his label, Artium Recordings, and I wanted to do it through his label so it had more of an independent feel. You’re dealing with the same people but it felt better for me to do it that way.”

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