"Now or Never" f/ Mary J. Blige
Produced By: Jack Splash
Kendrick Lamar: “That’s me acknowledging everything that’s going on right now [in my life]. From the shows to going around the world and being inspired by that. Actually seeing the [dreams] that I had years ago coming true and recognizing that this is a celebration. It’s a real fun up-tempo joint. The album’s so dark, so by the time people catch up to where I’m at today, this is where I’m at.
I’m not really focused on going to somebody’s else world. It’s really about them coming to us and coming to the people that’s been riding with me since day one—my fans—and welcoming them into our world.
“I’m not really focused on going to somebody’s else world. It’s really about them coming to us and coming to the people that’s been riding with me since day one—my fans—and welcoming them into our world. This was the state I was in when I was recording this record, what I wanted to convey.
“I’m not really focused on what the masses think. I’m representing a groundbreaking of people that actually go through certain situations and a day in their life, and they can experience that with me. So it’s really about the other mass I attract to coming into our world.”
Punch: “That song feels like the credits rolling to a movie. Originally, it was supposed to be Jazmine Sullivan on the hook. We felt for that type of record, we needed a presence like Mary J. Blige. Records sounds so big and Mary is the queen of hip-hop soul. Who is bigger than her based off how we grew up and what we’ve been through? It just made sense.”