The Alchemist: “I was thinking about Juelz Santana when I was making that beat. Sometimes you’re making a beat and you have somebody in your mind. They never get on it but its just a motivator to finish it. I played it for Dilated Peoples and they were like, ‘Yo, lets go, back again!’ They did it, no-brainer shit. Everytime we get up it’s a no-brainer.
“I think the video helped bring it all together because my man Jason Goldwatch came up with the idea. I didn’t really get it at first he kinda drew it out, even down to the day of the shoot it was really almost not gonna work.
“I remember me and Evidence were like, ‘Fuck man.’ Jason was like, ‘No, trust me.’ It was thought out but it was such a feat that I remember when it was finally working I looked at Jason and he looked like the dude from Back To The Future, like an amazed scientist watching his own creation happen.
“The end result as you can see is straight genius. People try to bite it but that’s why Jason is ill, he rides on the edge. He rides the line between not happening and amazing. He's one of the best. He's an artist.”