Old Spice managed to do the impossible today by making an advertisement that’s actually entertaining in its own right. In the latest installment of the ongoing ad campaign starring Terry Crews (The Expendables), Old Spice turns its star into a musical instrument.

The commercial finds Crews sitting at one incredible drum set (if it can even be called that anymore) with electrodes hooked up to his muscles triggering a keyboard, an electric guitar, several saxophones and a giant mold of his face to make noise. The best part is, at the end of the ad, the viewer takes over and controls the set via Crews’ muscles. Watch it and take Crews for a joyride above.

[via BuzzFeed]