Here's the latest from a new guy to look out for: Dominic Lord. For those following the A$AP Mob, the Harlem native was an early member of the crew and served as a designer. He has removed himself from the group, moving on to Pusha T’s manager Steven Victor. Lord then established his cred as a songwriter/producer and has been working in the studio with the likes of Hudson Mohawke, Benny Blanco and Stargate.
Lord is currently fielding offers from labels such as Geffen, Warner Bros., Def Jam, and more. And now it's time for his music to speak for itself. His very first release "Pierce," produced by Mohawke, carries elements of sing-song hooks by Kid Cudi, electro-pop and ethereal production.
The video is directed by Aram Bedrossian, who put together a variety of delicate shots that suddenly stop at the end. It certainly makes an impact and should be a sign of what’s to come. Watch it above, and let us know what you think of Dominic Lord below.