From: Minneapolis, Minnesota
Pros: Relying on rock elements that have withstood the test of time.
Cons: Straightforward guitar rock doesn't always hold the attention of kids who grow up on hip-hop and electronic.
After hearing Howler's demo, Rough Trade flew straight to Minneapolis to sign the band, and after hearing their debut album, America Give Up, it's understandable why. The band's energetic, unpretentious rock is laced with great choruses, fuzzy guitars, and relatable lyrics that draw in plenty of comparisons to The Strokes. There's nothing groundbreaking about it, but Howler reminds us how fun it is to listen to a young, fresh rock band, especially when they're just getting started.