With Jay-Z announcing his SXSW appearance this upcoming Monday and 50 Cent invading the Shady 2.0 showcase to perform his Get Rich Or Die Trying album in its entirety, another powerhouse rapper will also make his way to Austin, TX next week.
Lil Wayne will invade SXSW as he has paired up with Mountain Dew to launch the #DeWeezy campaign, a full out assault that will include advertisements, a skate park being built in New Orleans and multiple appearances for the cause. Details of the partnership are supposed to be unveiled next week, but a statement from Mountain Dew explains a bit of how it came together.
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[via KarenCivil]
