Kanye West Announces Creative Company DONDA

'Ye wants to change the world.

Not Available Lead
Image via Complex Original
Not Available Lead

Kanye West announced moments ago on Twitter that he will start a creative design company called DONDA, named after his late mother, Donda West.

"DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas," said Kanye about the new project in a series of tweets. "Dr. Dre re-designed headphones and made more impact off of one product."

You can read his series of tweets explaining what DONDA exactly is below.

@kanyewest
Kanye West I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts...
Jan 05 via webFavoriteRetweetReply

 

@kanyewest
Kanye West app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ...
Jan 05 via webFavoriteRetweetReply

 

@kanyewest
Kanye West doctors, scientist,teachers...
Jan 05 via webFavoriteRetweetReply

 

@kanyewest
Kanye West DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford...
Jan 05 via webFavoriteRetweetReply

 

@kanyewest
Kanye West I want to put creatives in a room together with like minds that are all waaaay doper than me
Jan 05 via webFavoriteRetweetReply

 

@kanyewest
Kanye West We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.
Jan 05 via webFavoriteRetweetReply

 

@kanyewest
Kanye West ...To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.
Jan 05 via webFavoriteRetweetReply

 

@kanyewest
Kanye West DONDA
Jan 05 via webFavoriteRetweetReply

 

Latest in Music