Station: Hot 97
DJ: Funkmaster Flex
Best Punchline: “Nigga you wack, you should've fired whoever signed that/Cole introduced you to death and you kept in contact.”
Prior to shocking the world by selling 217,000 copies of his debut album in one week, J. Cole was on a seemingly endless promo tour, hitting the streets to prove himself as an artist. Sure he had the Jay-Z affiliation, but not everyone was convinced. In 2010, he did his best to change public perception by slaying NYC with this energized freestyle on Hot 97.
Effortlessly shifting from Rae's “Ice Cream” to $hort's “Blow The Whistle,” the Dreamvillian lived up to his own hype and proved that he was going to be a major player in the game.