Look who Casio called on to debut their latest line of cameras. That's right. Nicki Minaj teamed up with Casio to launch their brand new TRYX digital camera in Manhattan Thursday afternoon (April 7). The digital camera maker unveiled their gigantic Times Square billboard of the new TYRX to a jam-packed crowd of fans and onlookers with the Young Money rapper posing for cameras on top of a pink double-decker bus.

Nicki also took to the Best Buy Theater for the Casio TRYX launch event. The Roots were also tapped to help promote the product as well.