Stefflon Don, Nadia Rose and Spice are among the artists profiled in the latest episode of 'The Sound of Rum' series from Bacardi.
In the latest episode, "Ladies First", Bacardi gets to know the women who have brought island vibes to the world via their music, all inspired by Caribbean culture.
The episode speaks to those who blur the lines between reggae, dancehall, soca, hip-hop and electronic music but are united by their island flair and cultural creativity. In addition to UK stars Stefflon Don and Nadia Rose – and Jamaican legend Spice – the likes of Mystic Davis, Tifa and Alison Hinds all feature.
In 'The Sound of Rum', Bacardi is championing an emerging global sound that connects the Caribbean to sound systems and parties the world over.
Check out the rest of the series here.