Heineken Unveils New "Cold Storage Room" for Beer at Coachella

Heineken Unveils New "Cold Storage Room" for Beer at Coachella

The problem of keeping your beer cold at outdoor music festivals has plagued festival patrons for years. For Coachella 2012, Heineken has come up with a novel solution: a cold storage room accessible by fingerprint. 

What you do: Grab up to two cases of green cans and take them to the Heineken Cold Storage Room, where you'll give your name and have your fingerprint scanned. The Heineken folks tag and store your brew, letting you go catch the next hot set while your beer is chilled to a perfect 34 degrees (this only takes 30 minutes). When you're ready, pick up your beer—and a rebate for $25 off the purchase of your Coachella ticket.

This service will be available during both Coachella weekends, April 13-15 and 20-22

Tags: heineken, coachella, beer
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