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The 50 Most Iconic Brand Logos of All Time

23. UPS

Year Company Founded: 1907

Year Logo Introduced: 1919

Logo Designer: Paul Rand (1961)

Company Founders: Jim Casey, Claude Ryan

The first UPS "shield" logo was created in 1916 when founder Jim Casey merged the company with a local rival delivery service, and the shield shape stuck (it is still being used today), with the exception of a few font and design changes. UPS' second logo, introduced in 1937, was the first logo that had the letters "UPS" on it, and in 1961, Paul Rand designed the third UPS logo which featured a bow-tied package above the shield. In 2003, UPS switched to a glossy brown version of logo with the company name contained within the shield.

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